PlayNow Arena is Sony Ericsson’s portal for purchasing images, music, and games. The service will first be rolled out in the Nordic countries on Monday morning, and will initially include one million tracks from the largest global music labels, including Sony BMG, Warner Music, and EMI.

Sony Ericsson has also added 250 new games through existing deals with leading games manufactures such as EA Games, Gameloft, THQ, Glu, Digital Chocolate and I-Play. Service will be available in two versions: WAP and WEB.

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