Roku Inc., a small maker of Internet-connected media devices introduced a black box that grabs movies and TV shows from Netflix, the DVD rental-by-mail pioneer. This device enables Netflix subscribers to stream movies and TV episodes from Netflix directly to the TV.

All you have to do is to attach the Netflix Player to your TV, and connect it to your home broadband connection over Wi-Fi or a cable. Pick a movie using the included remote, wait a minute for the download to start, and then watch on your TV.

It costs just $99.99. Even more importantly, it’s cheap to use. If you already subscribe to Netflix’s DVD rentals, you pay nothing extra to watch as much Internet video as you want, as long as your monthly plan is $8.99 or more.

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