The upcoming release of industry benchmarking and an enhanced version of AdWords Conversion Optimizer will offer greater insight and flexibility to the customers who have opted to share their data. Shared data will be used to improve the services they provide you and will help create more powerful features for you to choose from. As they become available, only those who share their data with Google will gain access to these services and features.

To learn more about benchmarking, please browse through the articles under “Using the benchmarking service.”

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