As 2008 beckons, most companies are seeking a bigger and better new year which is why serious small business owners should be turning to Google Advertising to achieve their goals (if they haven’t already).
Last year several changes in search marketing have led Google Advertising to be more than just a nice to have in the search marketing mix – it should be a definite addition to any small business online marketing program.
Why Your Small Business Needs Google Advertising?
1. Localized and Small Business Focus
Google has spent a good part of 2007 focusing on the local and small business market. In doing so, Google products now better service this sector with better local search offerings, stronger integration into mobile and more comprehensive local advertising choices.
2. More SEO competition
SEO is continuing to get more competitive and the search engines are constantly changing the rules of engagement. Solely relying on SEO traffic is riskier than ever. Last years constant algorithm tweaks and changes crippled many website owners who lost rankings and accordingly valuable traffic. Google Advertising is independent of any organic tweaks offering a consistent source of quality traffic.
3. Define Your Own Niche and Category
Small businesses have relied heavily on advertising like the Yellow Pages in the past where they often get lost in broad categories and classifications. With search advertising, business owners can define their own business and product categories through targeted keyword exposure – allowing them to create their own niche and stand out from the crowd.
4. Instant Results Exposure and Potential Customers
The primary benefit of Google Advertising is the immediacy of results both in terms of exposure and traffic. Small business owners get obsessed with the idea of free traffic from SEO and spend months waiting for the traffic to come – not the greatest business model. Smart operators will realize its better to pay for instant targeted traffic and get the visitors they need to succeed.
5. Unmatched budget and campaign flexibility
Search advertising offers unparalleled control and flexibility which gives business owners the ability to quickly adjust budgets and fine-tune campaigns. SEO strategies on the other hand can take months to change tact – which can lead to lost opportunities and revenue.
6. You don’t need a website
Google advertising doesn’t require a business to have a website. A simple landing page, business profile or even a local listing can be the destination of advertising campaigns – removing the expensive website obstacle that has hampered many businesses in the past.
Google represents only one of several search advertising options, but in 2007 Google further established itself as the search engine of choice for the majority of net users. With it carrying about 6 billion searches every month – it should be the primary advertising focus for all small business operators.
If you’re serious about your online success this year – then you need kick start your Google advertising now. Whether you choose to DIY or outsource – the important thing is to get started and get the jump on your competitors.
Rene LeMerle
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